EDUCATION
Master of Business Administration
- University of Iowa Tippie School of Management, Iowa City, Iowa
- Aug. 2011 Graduation
- GPA 3.84/4.0
Bachelor of Science in Business, Marketing
Bachelor of Arts in Speech Communication, Public Relations
- Southern Illinois University Edwardsville (SIUE), Edwardsville, Ill.
- May 2006 Graduation
- GPA 3.8/ 4.0
WORK
Freelance Writer and Digital Marketer, KimberlyWoodward.com, October 2013 – Present
- Works with local nonprofits and businesses to make their messages more memorable.
- Experience in developing blogs, designing social media strategies, building websites, and creating compelling content for traditional and online channels.
Owner, NewlyWoodwards.com, April 2008 – Present
- Reaches more than 115,000 page view each month in the home, DIY, craft and lifestyle arenas.
- Creates original content to engage with thousands of readers every day.
- Works with brands to present authentic brand experiences in an organic way.
Public Relations Specialist, Modern Woodmen of America, Rock Island, Ill., Aug. 2007 – Oct. 2013
- Coordinated the organization’s official social media strategy, including planning, writing, monitoring and reporting.
- Developed and wrote content for video, web and print communications – for internal and external audiences.
- Managed community events and local sponsorships, worked with employee volunteers, community organizations and creative agencies.
- Wrote features and news articles for The Modern Woodmen magazine, a member publication distributed to more than 760,000 members nationwide.
- Interviewed members and agents to tell their stories in web, video and print mediums. • Worked with local and national media to gain corporate and field publicity.
Catering Manager and Convention Services Coordinator, Clarion Hotel and Conference Center, Davenport, Iowa, June 2006 – Aug. 2007
- Responsible for the sales performance of the department, including sales of 32,000 square feet of banquet space.
- Met and exceeded the needs of corporate and social clients hosting events of all sizes. • Built business contacts through networking and community involvement.
Public Relations Intern, SIUE School of Business, Edwardsville, Ill., Feb. 2004 – May 2006
- Conducted interviews, wrote articles and designed layouts for the bi-annual bWORLD Business School newsletter and four annual departmental newsletters that were released to more than 15,000 alumni, faculty, and students.
Communications Intern, John Deere Collectors Center, Moline, Ill., May 2005 – Aug. 2005
- Supported the Collectors Center staff in event planning for a week-long series of events for John Deere enthusiasts.
RELEVANT EXPERIENCE
Volunteer and Marketing Team Chair, Dress for Success Quad Cities, Nov. 2011 – June 2014
- Led a 9-person volunteer team for the local nonprofit organization, which strives to empower women to enter the workforce and work towards career growth and economic independence.
- Coordinated the effort to create clear and compelling messages through social media, marketing materials, monthly e-newsletters, Annual Reports and special events.
- Led the One Night One Mission team. This annual event is the largest fundraiser for the local organization. As team leader, the event raised more than $13,000 in 2013, up from $7,500 in 2012.
President, PR Network of the Quad Cities, Sept. 2010 – June 2013
- Managed a 10-person volunteer board of local professionals and oversees all activities and programs to benefit 200 local members.
- Oversaw membership growth by 50 percent over three years.
Membership Director, PR Network of the Quad Cities, Sept. 2008 – Sept. 2010
- Worked with new members and grew membership by 25 percent over two years.
Graduate, Quad City Leadership Academy, Quad Cities Chamber of Commerce, May 2010
Member, Public Relations Society of America, Nov. 2007 – Present
MORE INFORMATION
• Proficient in WordPress, Microsoft Word, Excel, PowerPoint, Adobe InDesign, Illustrator and Photoshop.